After class on Tuesday, I thought it was interesting when we connected the Top-Funnel WOM with the promotional mix. Some areas of the promotional mix had a hard time fitting into the funnel. The combination of these two concepts, and the confusion of placement showed me a visual perception on how the world of social media and digital WOM is changing the purchasing funnel. As Katie Farrell mentioned in class, she tends to use search engines for information first rather than follow the purchasing funnel. The constant changes in the digital world has effected the linear process of purchasing, consumers are now entering the funnel anywhere.
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