After reviewing our discussions and lectures, and going over our creative briefs on Monday I wanted to show my creative process.
As someone who is extremely passionate about marketing, and passionate about the visual concepts of products and services I always have the creative gears turning. When it comes to my creative process I have mapped out the following. When entering my creative thinking mindset I already have many ideas following, but I essentially start with an idea.When I have an idea, I then do some research on the idea, I search different market research and background stories on the ideas. When i generate some research, I then gather the information I collected and try to connect it visually. I develop a series of symbols and pictures that represent the current Idea researched. Once I have developed some knowledge on the idea or concepts, I then question all the pictures and research and try to conclude a thought process. Once the gears turn, I understand whether I need to go through the entire process again. If I don't that is when I usually get my AH-HA MOMENT!
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