First meeting with MK 421

After meeting with MK 421, Natasha, Kaitlyn and I started to understand the different mindsets between the creative and strategic side of marketing teams."Those who work on the creative side of advertising often face a real challenge. They must take all the research, creative briefs, strategy statements, communications objectives, and other input and transform them into an advertising message. Their job is to write copy, design layouts and illustrations, or produce commercials that effectively communicate the central theme on which the campaign is based. Rather than simply stating the features or benefits of a product or service, they must put the advertising message into a form that will engage the audience’s interest and make the ads memorable."

(Belch & Blech, Planning Creative Strategy)

It was extremely clear to see this especially in our second meeting. The first meeting we made it appoint to tell the MK 421 group that we do not want to be handed a paper or graphs, we want to hear their interpretation of things so we can build our creative brief. Once we educated them on the creative brief outline and our main purpose, questions started and creative ideas began to flow.